(Senior) Programmatic Advertising Manager

Banks and Insurance Jobs is looking for a (Senior) Programmatic Advertising Manager to join our client’s company.

Requirements
▪ You have professional experience in setting up and optimizing campaigns in DSPs (DV360, The Trade Desk, Yahoo DSP, HAWK DSP, Xandr, Google Ads, Taboola, Teads)
▪ You have a strong understanding of programmatic full funnel strategies and the use of various campaign management technologies (adserving, adverification, tracking, analytics)
▪ You are confident in the application of data (1st, 2nd, 3rd party), as well as strategic derivation regarding audience management and targeting
▪ You have very good analytical skills and the ability to convey complex issues, especially with regard to different KPIs in the Full Funnel Model and their different interpretations
▪ You are fit in Microsoft Office applications, especially Excel
▪ You speak German fluently and your English skills are negotiable

Tasks & Responsibilities
▪ You implement operational programmatic campaigns in the various DSPs and you control and optimize IO campaigns
▪ You create customer journey-related programmatic strategies, along the entire funnel, from branding to prospecting to retargeting
▪ You create digital media plans for programmatic and IO campaigns and work closely with the consultants and AdOperations teams
▪ You are in close and continuous contact with publishers, data providers and technology providers (both national and international)
▪ You develop best practice models and generate insights for always-on optimization
▪ You are a driving force for innovation and further development of programmatic excellence for our customers
▪ You are responsible for onboarding new colleagues and are a mentor for juniors and regulars

Core Benefits
▪ Stay fit: For 10€ a month you get full Fitness First membership with us.
▪ Have fun: Our motivational team ensures unforgettable moments every year, whether at the TGIF, the Christmas party or our legendary Overnighter.
▪ Move on: We will design an individual development plan with you, and you will receive regular feedback and further training that is a perfect fit for you. You also have access to our company’s University with over 200 training courses and workshops.
▪ Contribute: We are far from perfect and would be happy if you could contribute your ideas and actively address topics and help shape processes.

Required Experience
min. 3 years of experience