Job Overview
The ideal candidate is a passionate storyteller who excels in digital marketing, content creation, and audience engagement. As a Digital Marketer at our fintech company, you will play a crucial role in driving online presence, building brand awareness, and creating compelling content that resonates with our target audience.
Key Responsibilities
Content Strategy and Creation:
- Develop, write, and edit high-quality content for blogs, social media, email campaigns, and website updates.
- Create educational and engaging content tailored to our fintech audience, including articles, infographics, and videos.
- Collaborate with the product team to translate complex financial concepts into relatable and user-friendly content.
Social Media Management:
- Develop and implement social media strategies to grow followers, boost engagement, and promote our services.
- Schedule and publish posts across various platforms, including LinkedIn, Twitter, Instagram, and Facebook.
- Monitor and respond to audience interactions, building meaningful relationships with followers.
Digital Campaigns:
- Plan execute paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic and conversions.
- Optimize campaigns based on performance metrics to maximize ROI.
SEO and Analytics:
- Conduct keyword research and optimize content for search engines to increase organic visibility.
- Track and analyze digital marketing performance using tools like Google Analytics and provide actionable insights.
Collaboration:
- Work closely with cross-functional teams, including product, design, and customer success, to ensure consistent messaging and branding.
- Stay updated on fintech trends and integrate them into marketing strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketer, preferably in the fintech industry.
- Strong content writing skills with a portfolio showcasing previous work.
- Proficiency in digital marketing tools and platforms, including Google Analytics, SEMrush, Canva, and social media scheduling tools.
- Basic knowledge of financial services and fintech trends is a plus.
- Excellent communication and organizational skills with a keen eye for detail.