1st Choice Savings is a full-service financial institution and cooperative serving approximately
18,500 members across a network of 5 branch locations in Southern Alberta. With assets under
administration exceeding $950 million, 1st Choice Savings is a financially strong Credit Union with
a promising potential for growth. The organization follows a corporate purpose and guiding
principles where the goal is putting the members financial well-being first, above all else. For further information, please check out our website at www.1stchoicesavings.ca
The Financial Service Representative is responsible for recognizing needs of the member and
thinking creatively to identify opportunities and solutions that are mutually beneficial to 1st
Choice Savings and the member’s financial goals.
Key Accountabilities:
Engage and deliver the 1st Choice Savings brand promise by delivering a consistent brand
experience to members:
• Follow the 1st Choice Onboarding activities to ensure a consistent member experience
delivery with every interaction.
• Proactively manage and maintain regular communication with members to strengthen and
grow their financial relationship by helping members manage their short to long term
goals for deposit accounts, investments, and lending needs by providing general counsel,
advice, and guidance as it aligns with their financial goals.
• Provide basic financial counselling to help members manager their budgets, plan for
major expenses, and make informed financial decisions.
• Actively promote and cross-sell various suitable financial products and services aiming to
increase the overall profitability of the credit union.
• Referring members to specialized experts within the credit union network such as
Financial Advisors, Financial Planners, Account Managers, when more complex financial
needs arise.
• Use the supporting tools available to help identify the member’s current financial
situation, their future financial goals, and to support how the members can accomplish
their future financial goals.
• Maintaining accurate and up-to-date records of member interactions, transactions, and
account information through the appropriate systems such as a CRM, banking floor
system, and financial discovery tools.
Focus on Business Development initiatives that will align with the corporate strategy and brand promise:
• Review and update existing credit and loan files in a timely fashion and utilize this as an
opportunity to provide value-added information, advice, and recommendations.
• Generate and develop new memberships to increase revenue by outbound calling,
attending networking functions, and creating a referral base through centers of influence
or existing membership base.
• Promote and maintain awareness of 1st Choice Savings in your community and network.
Participate in any development activities to ensure the success of the branch and the
organization.
• Maintain appropriate record keeping ensuring year end goals are met, i.e. Pipelines, goal
tracking, maintaining calendar bookings, etc.
• Develop and maintain strong relationships with center of influences, management,
members, and the community.
• Manage risks within the standards of sound business practice and comply with the legal
and regulatory requirements.
Skills and Qualifications:
• Post secondary education in commerce or finance, or an equivalent combination of
education and experience.
• Highly organized individual with a strong desire for quality work standards.
• 1-3 years of experience in the financial services; previous experience in lending and
investments would be a strong asset.
• Has a high standard of integrity when dealing with members by taking a member-centric
approach, following through on commitments, respecting privacy and confidentiality,
ethical decision-making, taking ownership, and conveying genuine empathy and
understanding towards member concerns and needs.
• Highly flexible with strong interpersonal skills to work effectively in a diverse
environment. Ability to deal with people sensitively, tactfully, diplomatically, and
professionally always.
• Commitment to ongoing training and development to stay informed about organizational
and industry changes, regulations, and ethical standards.