Role Overview
- As the Marketing Associate, you will be responsible for contributing to the execution and planning of marketing &advertising initiatives.
- As a marketing associate, you will play a key role in optimizing marketing strategies to achieve revenue generation, customer acquisition, retention, and account value.
Duties & Responsibilities
- Track and report on the total revenue generated from all marketing activities.
- Monitor the number of new accounts opened as a direct result of marketing efforts.
- Measure and analyze the customer loyalty and satisfaction as well as developing strategies to improve retention rates.
- Maintain a deep knowledge of the microfinance industry and market trends.
- Conduct competition benchmarking, analyze customer adoption and usage and utilize the research to develop marketing strategies across all platforms.
- Keep organized records of marketing metrics and results of past campaigns.
Competencies and Requirements
- Proven work experience as a Marketing Associate, Marketing Assistant or similar role
- Knowledge of Microsoft office
- Excellent communication and presentation skills
- Strong analytical skills with a goal-oriented attitude
- BSc degree in Marketing or relevant field
- Familiarity with diverse business functions such as marketing, PR, finance, etc.
What we offer
- Competitive salary and benefits package.
- An opportunity to be part of the future of microfinance.
- A dynamic and supportive work environment.
- Continuous Training and development