Digital Journey Lead – Payments/Cards (117 views)

Job Role & Responsibility:

  • Prepare a Product Development/enhancement plan for Credit Cards product (Pre-issuance and Post-issuance) specially on Customer Platform, besides Cross-sell platforms
  • Deliver effective solutions to simplify customer acquisition, renewal, and collection process by improving UI/UX, integrating various API/solutions available in the market with the platform.
  • Coordinate with stakeholders for approval on all components of the journey.
  • Able to understand complex business problems and proactively identify data-driven solutions ensuring best customer experience and business performance by enabling informed decision making.
  • End-to-end digital performance tracking at a channel or campaign level & identify opportunities across campaign, channel, products, etc.
  • Understand the different touch points in the customers digital journey, analyse drop-off funnel and recommend strategies to relevant stakeholders for improving the funnel conversion % across digital journeys.
  • Create easy-to-understand visualizations that provide actionable insights that answer business problems, especially those centred around improving user experience and impact.
  • Communicate the context and value of models, Analysis and dashboards to stakeholders.
  • Enabling digital adoption by supporting Business and Line teams in understanding the journeys created.
  • Deliver effective solution to simplify customer acquisition by improving UI/UX, integrating various API/solutions available in the market with the platform to provide smooth onboarding.
  • Manage projects and its prioritization across the Platform.

Monitor journeys and its performance and implement solution to improve contribution to business and subsequently contribute to banks performance.

Experience Required:

  • Total Experience 10 + Years
  • Need someone with Payments, Credit Cards and good API understanding background.