Marketing/Business Development Officer (86 views)

Blarney, Co. Cork
May 26, 2024
SUMMARY OF ROLE:
Digital Marketing
  • Manage the Credit Union’s social media accounts to drive engagement
  • Generate and execute marketing campaigns across all our social media platforms.
  • Create engaging video content that can be used on all our social media platforms and website.
  • Design and create Facebook Advertising and PPC campaigns. Monitor their performance and adapt if and when required. Provide insights in to the results of such campaigns to management.
  • Maintain and update the Credit Union website.
  • Developing and delivering highly targeted Email Campaigns
  • Website management
Marketing
  • To design and implement effective marketing campaigns to increase the loan book and active Membership of our credit union with our 6 offices.
  • To design and issue a quarterly newsletters
  • To be responsible for the design and production of advertising and promotional material to be used by the credit union.
  • To assist in the completion and production of the credit union’s Annual Reports
  • To ensure all offices are displaying up to date information and notices on our services
  • Provide training to other staff members on the promotion of our services to our members
  • Ensure all marketing activities are compliant with existing regulation
  • Carry out research into the competitive landscape to identify best-in-class marketing practices, suggesting campaigns and content marketing initiatives based on findings
Events
  • Assist the Credit Union with marketing and communicating important Credit Union events such as the Annual General Meeting, new product launches, Member Information Days etc
 Community
  • Manage Credit Unions youth and community engagement initiatives including visits to local schools to promote the Credit Union, School Quiz, Secondary and Third Level Bursaries
Business Development
  • Contact local businesses to build up relationships and promote our products and services to their employees.
  • Attend stands in local businesses to promote the Credit Union’s products and services
  • Give presentations to local businesses and schools promoting the Credit Union
Person Requirements

The ideal candidate will have:

A degree or equivalent qualification in marketing/digital marketing and communications
Marketing experience in the financial services sector or the Credit Union sector would be a distinct advantage but other sectoral experience will be carefully considered.

In addition, the ideal candidate will have:
  • Strong IT skills
  • Proficient at using Canva
  • Proficient Meta Business Suite
  • Strong understanding of websites
  • Strong reporting and analytics skills
  • Knowledge and experience of current marketing technologies and trends
At a personal and interpersonal level, the ideal candidate will have an: 
  • Ability to communicate effectively, verbally and written, across various audiences
  • Excellent presentation skills
  • Excellent organisational and time management skills
  • Ability to manage own workload, time and diary in order to meet deadlines / achieve outcomes
  • Ability to work co-operatively and effectively as part of a team
  • Be a self-starter
  • Ability to work independently with minimal supervision
  • Ability to remain calm and efficient under pressure
  • Excellent conceptualising skills
  • Ability to identify opportunity for innovation and solve problems
  • Align with the Credit Union ethos and values.

 
In addition:

 A full clean driving licence is required as the role involves engagement with the credit unions branch offices, local businesses and schools in the common bond.

START DATE:  Immediate
CLOSING DATE FOR APPLICATIONS:  Friday 7th of June, 2024

Baltinglass Credit Union is an equal opportunities employer