Marketing/Business Development Officer (90 views)

SUMMARY OF ROLE:

Digital Marketing

• Manage the Credit Union’s social media accounts to drive engagement
• Generate and execute marketing campaigns across all our social media platforms.
• Create engaging video content that can be used on all our social media platforms and website.
• Design and create Facebook Advertising and PPC campaigns. Monitor their performance and adapt if and when required. Provide insights in to the results of such campaigns to management.
• Maintain and update the Credit Union website.
• Developing and delivering highly targeted Email Campaigns
• Website management

Marketing

• To design and implement effective marketing campaigns to increase the loan book and active Membership of our credit union with our 6 offices.
• To design and issue a quarterly newsletters
• To be responsible for the design and production of advertising and promotional material to be used by the credit union.
• To assist in the completion and production of the credit union’s Annual Reports
• To ensure all offices are displaying up to date information and notices on our services
• Provide training to other staff members on the promotion of our services to our members
• Ensure all marketing activities are compliant with existing regulation
• Carry out research into the competitive landscape to identify best-in-class marketing practices, suggesting campaigns and content marketing initiatives based on findings

Events

• Assist the Credit Union with marketing and communicating important Credit Union events such as the Annual General Meeting, new product launches, Member Information Days etc

 Community

• Manage Credit Unions youth and community engagement initiatives including visits to local schools to promote the Credit Union, School Quiz, Secondary and Third Level Bursaries

Business Development

• Contact local businesses to build up relationships and promote our products and services to their employees.
• Attend stands in local businesses to promote the Credit Union’s products and services
• Give presentations to local businesses and schools promoting the Credit Union

Person Requirements

The ideal candidate will have:

A degree or equivalent qualification in marketing/digital marketing and communications
Marketing experience in the financial services sector or the Credit Union sector would be a distinct advantage but other sectoral experience will be carefully considered.

In addition, the ideal candidate will have:

• Strong IT skills
• Proficient at using Canva
• Proficient Meta Business Suite
• Strong understanding of websites
• Strong reporting and analytics skills
• Knowledge and experience of current marketing technologies and trends

At a personal and interpersonal level, the ideal candidate will have an: 

• Ability to communicate effectively, verbally and written, across various audiences
• Excellent presentation skills
• Excellent organisational and time management skills
• Ability to manage own workload, time and diary in order to meet deadlines / achieve outcomes
• Ability to work co-operatively and effectively as part of a team
• Be a self-starter
• Ability to work independently with minimal supervision
• Ability to remain calm and efficient under pressure
• Excellent conceptualising skills
• Ability to identify opportunity for innovation and solve problems
• Align with the Credit Union ethos and values.

 
In addition:

 A full clean driving licence is required as the role involves engagement with the credit unions branch offices, local businesses and schools in the common bond.

START DATE:  Immediate
CLOSING DATE FOR APPLICATIONS:  Friday 7th of June, 2024